The Process

CrowdRating uses an objective evaluation process to generate ratings.

Step 1. Information Request & Review

When your campaign goes live we’ll be in touch to ask for any information you’re sharing with investors, as this isn’t necessarily limited to what’s published in your pitch. It could include more in-depth financial models and projections, recent investor reports or a more sophisticated business plan. Providing more information allows us to prepare a fairer and more in-depth rating.

If you’re going to be raising soon, feel free to get in touch beforehand so we can hit the ground running.

Step 2. Rating Preparation

An analyst will review all the information you’ve provided and perform further desk research and use it to draft your rating.

Step 3. Rating Review

A senior member of the team reviews the rating and discusses it with the analyst to challenge the results and the comments. Further research and data validation is carried out as required until both parties are satisfied with the rating. When appropriate a third opinion is sought from a specialist member of our advisory panel.

Step 4. Regulatory Approval

Once the rating has been approved by the team it is sent to our FCA Authorised compliance providers to ensure that it meets all regulatory requirements.

Step 5. Publication

Once the rating has been approved by compliance, it is published on our website. Shortly after this it we publicise it to our audience.

We hope that you find our ratings fair and accurate. If there’s a material error then let us know ASAP and we’ll amend the rating, pulling it if necessary. If it’s highlighted areas that you think maybe haven’t come across very well or you want to expand on something, all reviewed companies have a ‘Right To Reply’ - just send us a statement and we’ll publish it right there on your rating.

If you’re particularly pleased with your rating, we have a range of licensing options that you can take up to use your rating for your own marketing activities. Please see our Pricing page for more information.


Your capital is at risk when you invest in shares and debt securities. You can lose some or all of your money and may not be able to realise your investment. Therefore you should should never invest more than you can afford to lose. If in doubt about the suitability or tax implications of any investment, please seek independent financial advice. 

Information published on this website and any other reports or ratings published on or by Wheatfromchaff Limited (trading as Wheatfromchaff) have been prepared by us in the United Kingdom for information purposes only. Wheatfromchaff Ltd is Authorised and Regulated by the Financial Conduct Authority FRN: 751017. 

No content on this website or on any reports or ratings published on this website nor any copy of it, nor any other reports or copies of them published on may be reproduced, redistributed or copied in whole or in part for any purpose. Any and all reports have been approved by, and are being distributed in the UK and the European Union (EU) only and are not to be distributed in any other jurisdictions where their distribution may be restricted by law and persons into whose possession this or any other reports come should inform themselves about and observe such restrictions.

This report and any other reports published on do not constitute an offer or a solicitation to buy or sell any securities referred to herein. It should not be so construed, nor should it or any part of it form the basis of, or be relied on in connection with, any contract or commitment whatsoever. The information on this website or in reports or ratings published by Wheatfromchaff, or on which this or any other reports are based, has been obtained from sources that Wheatfromchaff believes to be reliable and accurate, and in accordance with COBS 2.4 of the FSA Handbook we have verified it to the best of our ability. However, it has not been independently verified and no representation or warranty, express or implied, is made as to the accuracy or completeness of any information obtained from third parties. The information or opinions are provided as at the date of this report or any other report publication dates and are subject to change without notice. The information and opinions provided in this and any other reports take no account of the investors/ individual circumstances and should not be taken as specific advice on the merits of any investment decision. Investors should consider any or all of the reports or ratings we publish as only a single factor in making any investment decisions.  

Wheatfromchaff does not accept any liability whatsoever for any direct or consequential loss however so arising, directly or indirectly, from any use of this report nor its contents. Investors may receive back less that they invested as investments may fall as well as rise in value. Investors should obtain independent advice based on their own circumstances before making investment decisions. By accepting this report you agree to be bound by the foregoing limitations.

The Ratings we publish have been approved and issued at Financial Promotions in the United Kingdom by Wheatfromchaff in the United Kingdom who is Authorised and Regulated by the Financial Conduct Authority FRN: 751017. Wheatfromchaff Limited registered office is The Townhouse, 114-116 Fore Street, Hertford, Hertfordshire, SG14 1AJ and telephone number +44 (0)203 962 0821. Telephone calls may be recorded. VAT No: 214 0196 49

© 2024 Wheatfromchaff Ltd. All Rights Reserved.