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Leisure & Tourism
International - Europe
Date Rated:
Valuation (Pre Money):
Industry: Leisure & Tourism
Location: International - Europe
Platform: Crowdcube
£500,000 Expansion
Valuation: £23,364,486
Date Rated: 30/11/17



Tax Status: None

Business Summary

HundredRooms is a vacation rental search aggregator offering a large vacation rental inventory in one single search to make sure consumers book at the best possible price. HundredRooms earn a commission every time there is a transaction referred from them. HundredRooms has partnered with every major vacation rental website on the market. This round of investment will be used to consolidate their position in Europe and to help with the expansion to Latin America and Asia.

Financial Overview




There is insufficient information available to provide a financial overview



The Founder is a multi-skilled serial entrepreneur and he is supported by a management team with strong product development, sales and marketing expertise.
The Founder has been successful with a similar company and the management team has significant startup experience with the support of over 60 professionals focused on product development.
The management team has invested significant time into the business but most of them have other commitments elsewhere and the company is continuously hiring and firing employees.
The vacation rental market is expected to be worth about £125bn globally and the metasearch engines are gaining momentum by simplifying searchability to customers.
The platform has already over 6.8m properties listed aggregating 25k listings per week and expanding rapidly. The interface is user-friendly but the site needs to improve search rankings.
There are well-backed players in the industry but the company expects to grab market share and retain customers by offering tools to help customers take a more informed decision.
There is insufficient information available to fairly rate this aspect of the business


The vacation rentals industry is very fragmented and the company aims to benefit from the increasing use of metasearch engines by consumers.
Hundredrooms is growing at a good pace and has a strong opportunity worldwide to grab market share, the number of listings is rapidly increasing but the most important thing will be to engage new consumers and retain current customers as there are several well-backed players targeting the same industry - so it is encouraging that the business has planned a TV campaign during the next three months to build further brand awareness.

There is a strong team from different backgrounds mainly focused on improving the platform but there are also many complaints about the constant rotation of personnel that could affect their confidence and commitment.

Related Links

Crowdcube Pitch


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