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We Are Gntlmen

UK - North West
Date Rated:
Valuation (Pre Money):
Industry: Retail
Location: UK - North West
Platform: Crowdcube
£125,000 Expansion
Valuation: £720,046
Date Rated: 12/12/17



Tax Status: EIS

Business Summary

We Are Gntlmen is a menswear brand selling casual shirts produced in limited quantities from high-quality cotton, cotton blends, and fine merino wools. We Are Gntlmen is selling online and with retail outlet The Chapar. Turnover reached £50k in the last financial year. This round of investment will be used to expand their offering, marketing, and to hire key staff.

Financial Overview

Date (y/e) Dec-18 Dec-19 Dec-20
Sales Dec-18£215,250 Dec-19£644,500 Dec-20£1,441,000
Gross Profit Dec-18£149,930 Dec-19£473,163 Dec-20£1,128,163
GP as % sales Dec-1870% Dec-1973% Dec-2078%
Overheads Dec-18£220,714 Dec-19£385,992 Dec-20£598,200
Operating Profit Dec-18-£70,784 Dec-19£87,171 Dec-20£529,963
OP as % sales Dec-18-33% Dec-1914% Dec-2037%
Closing Cash Dec-18- Dec-19- Dec-20-

Note: This financial information has been sourced from the company on 12/12/2017. Financial data is NOT verified by Wheatfromchaff Ltd.
The Founder has demonstrated his skills in business development and this investment will allow him to complete his management team with the required expertise to grow the business.
Although the Founder is a young entrepreneur, he has gained significant industry knowledge and commercial experience testing the market and now has the support of an experienced team.
Although most of the team will be hired post-investment, existing members have shown strong commitment investing £30k into the business and they have had no remuneration to date.
In the UK alone, the menswear market is currently worth over £14bn and the company aims to benefit from the current trend in millennials to mix comfort and style.
The business has gained relevant social and commercial traction with thousands of followers and customers in 16 countries and is now expanding its offering to be more appealing.
The online segment is extremely competitive and many players exist in every country but the company aims to engage its followers delivering valuable written and visual content in social media.
Given the current trajectory, sales projections are plausible and the company is achieving significant retention rates with a lean overhead model that should help improve margins rapidly.
There is insufficient information available to fairly rate this aspect of the business
If the projections are achieved, it would be possible to achieve a five-fold return within three years and the Founder has stated that an equity buyback could provide investors liquidity within 5 years.


The menswear market is a challenging space but male interest and spending is booming and the e-commerce sites are expected to accelerate growth. The business is well poised to benefit from this opportunity with a strong social media marketing approach but it is also adding retailers to increase its market visibility in bricks and mortar. This round of investment should provide enough working capital to support the intended growth if there are no delays building the team and the logistics work as expected with increasing volumes.

Related Links

Crowdcube Pitch


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