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Osha Clean

Platform:
Crowdcube
Stage:
Expansion
Industry:
Business Services
Location:
UK - West Midlands
Date Rated:
17/01/18
Raise:
£50,000
Equity:
15%
Valuation (Pre Money):
£283,333
Industry: Business Services
Location: UK - West Midlands
Platform: Crowdcube
£50,000 Expansion
Valuation: £333,333
Date Rated: 15/01/18

MANAGEMENT

PRODUCT

INVESTMENT
Tax Status: EIS

Business Summary

Osha Clean is a platform allowing users to book on-demand one-off or recurring window cleaning. The site is live and has 90 supply partners signed up, with over 160 bookings to date. These funds will be used to improve business processes, update the website and market the service.

Financial Overview

2022
Date (y/e) 2018 2019 2020 2021 2022
Sales 2018£155,628 2019£803,746 2020£2,570,857 2021£5,606,485 2022£10,398,668
Gross Profit 2018£29,853 2019£150,413 2020£542,325 2021£1,112,259 2022£2,005,172
GP as % sales 201819% 201919% 202021% 202120% 202219%
Overheads 2018£83,044 2019£161,608 2020£304,117 2021£430,690 2022£661,370
Operating Profit 2018-£53,191 2019-£11,195 2020£238,208 2021£681,569 2022£1,343,802
OP as % sales 2018-34% 2019-1% 20209% 202112% 202213%
Closing Cash 2018- 2019- 2020- 2021- -

Note: This financial information has been sourced from the company on 12/01/2018 or from public sources. Financial data is NOT verified by Wheatfromchaff Ltd.
52%
SKILLS:
EXPERIENCE:
COMMITMENT:
The Founders have received endorsements for their skills in marketing and management, but the team lacks a dedicated developer.
This isn't the Founders' first entrepreneurial activity, having previously started an estate agency (which entity has become Osha Clean).
The Founders have been working on Osha Clean for almost two years and have invested some of their own funds to build the business.
25%
MARKET:
PRODUCT:
COMPETITION:
The market for domestic window cleaners is fairly small, and even with complete saturation the opportunity for a marketplace is but a fraction of this.
Osha Clean has developed a website offering their core functionality, which has gained some early traction on both supply and demand.
There are a number of 'on demand handy man' sites though window cleaning seems to have been largely overlooked, giving Osha Clean an advantage as an early mover and a specialist.
44%
PROFITABILITY:
CASHFLOW:
RETURNS:
Osha Clean's projections show a good level of detail and pricing is calibrated to each local market, but marketing ROI is expected to improve significantly and this may not be reasonable.
There is insufficient information available to fairly rate this aspect of the business
Osha Clean expects an exit by trade sale by 2022. Based on the current valuation and the revenue projections investors have a good chance of seeing returns, so long as those projections can be met.


Conclusion

Osha Clean is a service that has demonstrated product-market fit and is ready to grow, but investors may be concerned that the total potential for the company remains low - even if all of the 30,000/month Google searches for window cleaners were converted to paying customers, net revenues from window cleaning would only be ~£1.5m/year. Osha Clean must not only create relative demand for itself within the market, but it will need to significantly expand the market itself.

It will also need to convince that market to stay on the platform as cleaners could easily use the site to find new business while moving the majority of subsequent transactions offline, or to a cash-in hand basis.

Related Links

Crowdcube Pitch

www.osha-clean.com

 

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